Sunday, 24 March 2013

നൂറുകോടി പ്രേക്ഷകരുമായി യുട്യൂബ്



നൂറുകോടി പ്രേക്ഷകരുമായി യുട്യൂബ്
Posted on: 21 Mar 2013



ഗൂഗിളിന്റെ വീഡിയോ പങ്കിടല്‍ സര്‍വീസായ യുട്യൂബ് (YouTube) നൂറുകോടിയുടെ നിറവില്‍. പ്രതിമാസം യുട്യൂബ് ഉപയോഗിക്കുന്നവരുടെ എണ്ണം നൂറുകോടി കവിഞ്ഞതായി ഔദ്യോഗിക ബ്ലോഗില്‍ യുട്യൂബ് അറിയിച്ചു.

'യുട്യൂബ് ഒരു രാജ്യമായിരുന്നെങ്കില്‍, ചൈനയും ഇന്ത്യയും കഴിഞ്ഞാല്‍ ഏറ്റവും വലിയ മൂന്നാമത്തെ രാഷ്ട്രമാകുമായിരുന്നു അത്'-ബ്ലോഗ് പറയുന്നു. സ്മാര്‍ട്ട്‌ഫോണുകളുടെ വരവാണ് യുട്യൂബ് പ്രേക്ഷകരുടെ എണ്ണത്തില്‍ കാര്യമായ വര്‍ധന വരുത്തിയത്.

ലോകത്തെ ഏറ്റവും വലിയ സോഷ്യല്‍ നെറ്റ്‌വര്‍ക്കായ ഫെയ്‌സ്ബുക്ക് രംഗത്തെത്തിതിന്റെ പിറ്റേവര്‍ഷം, 2005 ല്‍ ആണ് യുട്യൂബ് സ്ഥാപിക്കപ്പെട്ടത്. മുന്‍ പേപാല്‍ ജീവനക്കാരാണ് യുട്യൂബ് ആരംഭിച്ചത്. കാലിഫോര്‍ണിയയിലെ ഒരു ഫാസ്റ്റ്ഫുഡ് റെസ്റ്റോറണ്ടിന് മുകളിലെ ചെറിയ ഓഫീസായിരുന്നു തുടക്കത്തില്‍ യുട്യൂബിന്റേത്.

അഭൂതപൂര്‍വമായ വളര്‍ച്ചയാണ് യുട്യൂബ് കാഴ്ചവെച്ചത്. 2006 ഓടെ, 67 ജീവനക്കാരുള്ള സ്ഥാപനമായി അത് മാറി. ആഗോളതലത്തില്‍ പ്രതിമാസം 500 ലക്ഷം പ്രേക്ഷകരും ഉണ്ടായി.

176 കോടി ഡോളര്‍ (9500 കോടി രൂപ) നല്‍കി 2006 ല്‍ യുട്യൂബിനെ ഗൂഗിള്‍ ഏറ്റെടുത്തു. ടെക് ചരിത്രത്തിലെ തന്നെ ഏറ്റവും വലിയ ഏറ്റെടുക്കലുകളിലൊന്നായിരുന്നു അത്. ഗൂഗിള്‍ അമിതമായി കാശ് മുടക്കിയെന്ന് അന്ന് വിമര്‍ശിച്ചവര്‍ക്കുള്ള മറുപടി കൂടിയാണ് യുട്യൂബ് ഇപ്പോള്‍ സ്ഥാപിച്ച നാഴികക്കല്ല്.

'ഫിനാഷ്യല്‍ ടൈംസ്' പുറത്തുവിട്ട കണക്കുകള്‍ പ്രകാരം, 2012 ല്‍ വീഡിയോ പരസ്യങ്ങളില്‍ നിന്ന് യുട്യൂബിനുണ്ടായ വരുമാനം 130 കോടി ഡോളര്‍ (7000 കോടി രൂപ) ആണ്. ഇതുകൂടാതെ, സെര്‍ച്ചില്‍ നിന്നും ബാനര്‍ പരസ്യങ്ങളില്‍ നിന്നും കോടിക്കണക്കിന് ഡോളര്‍ വരുമാനം യുട്യൂബിന് ലഭിക്കുന്നു.

ഇന്റര്‍നെറ്റ് യൂസര്‍മാരില്‍ രണ്ടിലൊരാള്‍ യുട്യൂബ് സന്ദര്‍ശിക്കുന്നുവെന്ന്, യുട്യൂബ് ബ്ലോഗ് അവകാശപ്പെടുന്നു.

ലോകത്ത് ആദ്യമായി 100 കോടിയിലേറെ വ്യൂ രേഖപ്പെടുത്തിയ വീഡിയോ ആയി യുട്യൂബില്‍ പോസ്റ്റ് ചെയ്ത സൈയുടെ 'ഗന്നം സ്‌റ്റൈല്‍' മാറിയത് കഴിഞ്ഞ വര്‍ഷമാണ്. ദക്ഷിണകൊറിയന്‍ ഗായകന്റെ ആ ഡാന്‍സ് വീഡിയോ ഇതിനകം രേഖപ്പെടുത്തിയ വ്യൂ 150 കോടി.

ഗൂഗിളിന്റെ സെര്‍ച്ച് എഞ്ചിന്‍ കഴിഞ്ഞാല്‍, ഇന്റര്‍നെറ്റില്‍ ഏറ്റവുമധികം സേര്‍ച്ച് ക്വറികള്‍ ലഭിക്കുന്ന സൈറ്റ് യുട്യൂബാണ്.

100 കോടിയിലേരെ പ്രേക്ഷകരമായി യുട്യൂബ് വെല്ലുവിളി ഉയര്‍ത്തുന്നത് ഫെയ്‌സ്ബുക്കിനാണെന്ന് വിലയിരുത്തപ്പെടുന്നു. ഫെയ്‌സ്ബുക്ക് യൂസര്‍മാരുടെ സംഖ്യ 100 കോടി കവിഞ്ഞത് കഴിഞ്ഞ ഒക്ടോബറിലാണ്.

2005 ഏപ്രില്‍ 23 നാണ് യുട്യൂബിലെ ആദ്യ വീഡിയോ പോസ്റ്റ് ചെയ്യപ്പെട്ടത്. യുട്യൂബ് സഹസ്ഥാപകന്‍ ജാവേദ് കരീം പോസ്റ്റ് ചെയ്ത 'Me and the Zoo' എന്ന വീഡിയോ ആണ് ചുവടെ.

http://www.youtube.com/watch?feature=player_embedded&v=jNQXAC9IVRw

Thursday, 21 March 2013

Leaping Lunar Dust: Electrically Charged Dust Near Shadowed Craters Can Get Lofted Above Moon's Surface

Electrically charged lunar dust near shadowed craters can get lofted above the surface and jump over the shadowed region, bouncing back and forth between sunlit areas on opposite sides, according to new calculations by NASA scientists.



The research is being led by Michael Collier at NASA's Goddard Space Flight Center, Greenbelt, Md., as part of the Dynamic Response of the Environment At the Moon (DREAM) team in partnership with the NASA Lunar Science Institute (NLSI), managed at NASA's Ames Research Center, Moffett Field, Calif.
"The motion of an individual dust particle is like a pendulum or a swing," says Collier. "We predict dust can swarm like bees around a hive over partially shaded regions on the moon and other airless objects in the solar system, such as asteroids. We found that this is a new class of dust motion. It does not escape to space or bounce long distances as predicted by others, but instead stays locally trapped, executing oscillations over a shaded region of 1 to 10 meters (yards) in size. These other trajectories are possible, but we now show a third new motion that is possible." Collier is lead author of a paper on this research published October 2012 in Advances in Space Research.
This effect should be especially prominent during dusk and dawn, according to the team, as regions become partially illuminated while features like mountains and crater rims cast long shadows.
"The dust is an indicator of unusual surface electric fields," says William Farrell of NASA Goddard, a co-author on the paper and lead of the NLSI DREAM team. "In these shaded regions, the surface is negatively charged compared to the sunlit regions. This creates a locally complex, larger electric field with separate positively and negatively charged regions, called a dipole field, over the shaded region. The dust performed its swinging motion under the influence of this dipole. Such a surface process occurring on the moon at the line where night transitions to day, called the terminator, might also occur at small bodies like asteroids. It might be a fundamental process occurring at airless rocky bodies."
There is evidence that dust actually moves this way over the lunar surface. "There are hints for this type of dust swarm in Surveyor images. A twilight was observed over the landed platforms during dusk and dawn. This was surprising at first because the moon does not have a dense enough atmosphere to scatter light when the sun is below the horizon. It was long considered to be light scattered from lifted dust. This model suggests the dust is really leaping or swarming overtop a large number of shaded regions that would exist along the lunar dusk/dawn line, called the lunar terminator. It's a natural fit. Charged lunar dust transport is also believed responsible for the Apollo 17 Lunar Ejecta and Meteorites (LEAM) experiment's observation of highly charged dust near the terminator," adds Collier.
To our eyes, the moon has no apparent activity and seems dead. However, because it has almost no atmosphere, the moon is exposed to the solar wind, a thin stream of electrically conducting gas called plasma blown off the surface of the sun at around a million miles per hour. The effects of sunlight and the solar wind generate a bustle of unseen commotion at the moon. On the day-lit side, sunlight knocks negatively charged electrons off the surface, giving it a positive charge. On the night side or in shadow, electrons from the solar wind rush in, giving the surface a negative charge.
The exact mechanism for launching lunar dust is not uniquely known. Micro-meteoroid impacts can transfer energy to the surface to launch particulates. Also, a rough surface has small, localized concentrations of electric fields that could lift dust electrostatically from the surface. The pendulum motion then happens because sunlit areas on the moon tend to get positively charged, while shaded areas become negatively charged. Since like charges repel each other, a positively charged dust grain in a sunlit area gets pushed away from the positively charged surface. If there were no negatively charged area nearby, the dust grain would rise straight up. However, since opposite charges attract, the positively charged dust gets pulled toward the negatively charged crater floor, bending its path over the crater. Dust launched from the sunlit area with just the right speed will pass over the shaded floor of the crater to the sunlit area on the other side, where the positively charged surface there will reflect it back over the crater again. When many particles do this, the model predicts there should be a swarm or canopy of dust over the crater.
If there were no complications, the particle could continue to bounce between sunlit areas on opposite sides of the crater indefinitely. However, in reality, things like differences in crater rim height, roughness on the crater floor, and interference from the solar wind that weakens the electric field produced by the surface charges can alter the particle's path. These perturbations cause the dust to eventually either fall into the crater or be launched away. "This model provides a natural explanation for the observation of dust ponds inside craters on the asteroid Eros," says Collier.
"Calculating how these complications will affect the path of a dust particle on the moon and around asteroids are good areas for future research," says Collier. "Additionally, we're not sure how many particles get charged and move like this -- is it something like one in a thousand, one in a million, or one in a billion? We'd like to do more studies to see how likely it is that a particle will behave this way. Since most of the lunar surface is covered in dust, even one in a billion would still be significant." The team is also planning on examining Apollo-era images to evaluate possible evidence for dust canopies over shadowed craters.
The team includes Collier, Farrell, and Timothy Stubbs, also at NASA Goddard. The research was funded by the NLSI.
For more information about the DREAM team visit: http://ssed.gsfc.nasa.gov/dream/
NLSI is a virtual organization funded by NASA's Science Mission Directorate and the Human Exploration Office in Washington, which enables collaborative, interdisciplinary research in support of NASA lunar science programs. The institute uses technology to bring scientists together from around the world and is composed of competitively selected U.S. teams and several international partners.

Tuesday, 12 March 2013

Information Explosion The Challenge - Part 16


Introspect for a while what the mindless use and careless overindulgence in online applications like chat rooms and social media are doing to the career and life of our children! Has the users at any time thought about what they are losing in their life by hugely investing the most precious and valuable resource in their life, ‘the time’, in online social media services like Facebook or Twitter, blogs, and chat rooms? Are they so essential in the life of these youngsters as to exclusively spend several hours of their precious time every day on such online activities at the expense of many other far more crucial real life activities which are indispensable to their personal growth? What sort of lifestyle, culture and society are the people abusing social service networks promoting? How to ensure that internet and various applications are not overused or misused by children and teenagers? Should not the parents and the society be concerned about the deteriorating mental health, moral and social values among the affected children? Who is to blame for this state of affairs? Who are the real benficiaries of the social networking services - users, society, advertisers, the promoters or some others? At this juncture it is relevant to recall that social networking and similar online services are the major contributors to the information explosion and the resulting information overload we are experiencing in modern times.

In the context of abuse, misuse, wrong use and overuse of the technology applications, social media services and other online applications as well as smart phones stand out more prominently as popular, universal and all pervasive ones. Hence more time is spent discussing about them in this article. It is not a subjective issue of whether one is ‘pro’ or ‘anti’ technology or ‘tech-savvy’ or a ‘novice’. What is being highlighted throughout this article is that technology applications inclusive of all information age devices when used wisely for productive and well meant purposes promise to offer a host of benefits; at the same time their misuse, abuse and overuse or obsessive and compulsive indulgements can lead to dangerous consequences to the individuals and to society which are already indicated in the previous discussions.

When a tool is sophisticated and powerful, the user of the tool needs to be educated by competent trainers on how to use it beneficially and not to misuse, overuse or abuse it. Unfortunately nowhere children are taught that technology applications are powerful, and these tools, meant to benefit mankind, have the power to create as well as to detroy. They
are double edged weapons and hence need to be used carefully and all the more wisely. The fundamental problem as emphasized earlier in this article is - in this busy world, hardly anyone gets any time or opportunity to acquire the requisite skills for using the IT applications in the right way. Herein lies the importance of imparting the right education
in a scientifically planned fashion starting from very young age and of initiating mass awareness programs discussed in the beginning.

An information technology application as a tool can be used for gaining a substantial benefit in the real world. Also it can be used exclusively for experiencing and living in the virtual world. We can live in the virtual world, but also be conscious of it; do not get into the habit or compulsion of mindless extreme experiences. We cannot expect this to happen automatically. It requires appropriate education to develop the mind - education to inculcate the ‘right mindset and emotional maturity’.

It is also equally important to be borne in mind that tools demand to be used in prticular ways even when we use them for productive or meaningful work - the human mind adapts to the way we use the tool. Under these situations, the focus should be on the objectives of the task or activity and not in experiencing the tool. How to achieve this? - Again, through proper mind training at the time of learning to use the tool.

A simple mental exercise: Next time, immediately after using a mobile phone, for a moment introspect on where was your attention when you were engaged with the phone. You were using the phone or the phone was using you? Are you able to see any difference between:
(i) mindless chatting over the mobile phone for extended periods,
(ii) using it without any specific objectives, but being aware of using the mobile phone,
(iii) using the mobile phone just for the fun of using it,
(iv) using it for a necessary communication and not being conscious of what you are doing, and,
(v) using it for a necessary communication and being fully conscious of what you are doing.

The differences are subtle, but their effects on our mind can be vastly different. Repeat this exercise at a different time when you are relaxed (not stressed or tired) and alert and also have not used the mobile phone at least for a few hours prior to doing the second introspection. Did you find any difference in the outcomes of the first and second exercises? Remember that mobile phone is only a tool, a powerful one in that, and the power of the mobile phone is that of the software applications loaded into it. When we say that the user is adapting to the ways of the gadget, it also means that the user is adapting to the applications. Now extend this simple exercise to other online activities and chek if you can find out the impact of these experiences on your mind.